Is video the communication champion?
Video is one of the fastest-growing types of online content. Using the word “video” in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%.
Video in an email leads to 200-300% increase in click-through rate
YouTube alone has more than 4 billion views per day, and it’s the 2nd largest search engine, right after Google (which owns YouTube).
80% of users recall a video ad they viewed in the past 30 days
Including a video on a landscape page can increase conversion by 80%