It’s not just us, experts, consumers and business all recognise the value of great visual storytelling.
Here are some of our favourite facts
Video is the most retweeted content
76% of people share content if it’s entertaining.
50% of the human brain is directly focused to visual processing – perfect for video!
85% of people say they’d like to see more video content from brands in 2018
81% of businesses saw an increase in sales after using video marketing
A minute of video image is worth 1.5 million words
Video is one of the fastest-growing types of online content. Using the word “video” in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%.
Video in an email leads to 200-300% increase in click-through rate
YouTube alone has more than 4 billion views per day, and it’s the 2nd largest search engine, right after Google (which owns YouTube).
80% of users recall a video ad they viewed in the past 30 days
Including a video on a landscape page can increase conversion by 80%