It’s not just us, experts, consumers and business all recognise the value of great visual storytelling.

Here are some of our favourite facts

Video is the most retweeted content 

76% of people share content if it’s entertaining.

50% of the human brain is directly focused to visual processing – perfect for video!

85% of people say they’d like to see more video content from brands in 2018

81% of businesses saw an increase in sales after using video marketing

A minute of video image is worth 1.5 million words

 

The proof:

Video is one of the fastest-growing types of online content. Using the word “video” in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%.

Video in an email leads to 200-300% increase in click-through rate

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YouTube alone has more than 4 billion views per day, and it’s the 2nd largest search engine, right after Google (which owns YouTube).

 

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80% of users recall a video ad they viewed in the past 30 days

Including a video on a landscape page can increase conversion by 80%

 

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